Why Metaphors Matter for App Designers

How designing with metaphors will make your app more functional, intuitive and distinctly unique? If you design and build apps of any sort — web, iOS, Android, desktop — you need to start thinking consciously about the metaphors you use.

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Metaphors? Aren’t those just a fun language technique for poets?

Absolutely not!

Metaphors define everything we think about in the world.
Especially the digital world.

Continue to our Medium.com article to find out more...