STRV Product Manager Katie Guernsey, who joined our LA team earlier this year, was featured on this week’s podcast of This Is Product Management produced by Alpha.
Katie and host Mike Fishbein discuss perfecting the “inspiration and strategic” kickoff meeting, which Katie describes as a way “to really galvanize a group of stakeholders for a very large product or a feature or a project that spans multiple teams or requires lots of coordination.”
The podcast provides a thorough behind-the-scenes look at what goes into bringing a product to market, starting with the all-important kickoff meeting, which is where product managers and team leads get their first opportunity to align the stakeholders around a vision.
“The meeting has to be inspirational. You’re telling the story as to why this project is important, and you better be just as enthusiastic to convince your stakeholders,” Katie explains in the podcast, adding that a badly executed kickoff can ultimately be hazardous to a product launch.
She dishes out advice on how to deliver an effective kickoff, including how to handle tough questions and getting stakeholders on the same page. She also details how she effectively transitions from meeting to execution.
You don’t want to miss this lively discussion! Listen to what Katie has to say below: